Foot Locker Team Week 2024 - Fontainebleau Miami Beach
Elevating a simple ask into something memorable
"Can you share some ideas for museum displays?"
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"Let's talk about the story first."
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"Can you share some ideas for museum displays?" | "Let's talk about the story first." |
Sure, I could have spent an hour on Pinterest pulling inspiration and tailoring aesthetics to a tight budget. But design isn’t just about filling space with something pretty. The purpose of design is to bring intention to every investment.
Effective design starts with why
Why am I designing a museum? Foot Locker didn’t need a celebration of milestones, they needed a meaningful narrative to convey their legacy.
Rather than simply elevating the presentation of artifacts, I redirected the focus to what truly defines the brand. With that narrative foundation, every following design choice had clarity and intention.
Story leads, design follows
By identifying the core story first, I found a framework to organize Foot Locker’s catalogue of artifacts into a cohesive museum experience. My narrative development also prompted the outreach and collection of missing memorabilia and archival photos to fill in the historical, cultural, and community legacy in a way that felt both authentic and deeply engaging.
Substance is cheaper than spectacle
The strategy was simple: build a space that let the story lead. The final design stayed true to the original vision, proving that a strong story can carry the weight of an experience without relying on highly custom displays.
From concept to render to reality
Focusing on flashy, bespoke displays is a quick path to blowing the budget. But with a strong narrative driving the experience, the museum didn’t need spectacle to make an impact. I focused the limited budget on what mattered most: clear storytelling, thoughtful flow, and authentic connection to Foot Locker’s legacy.
TL;DR
Foot Locker asked for museum display ideas. I delivered a cohesive, narrative-driven experience that proves good design isn’t performative, it focuses on what matters most. The result was tears of appreciation from the board of directors (like, actually); plans to integrate the museum story and photo collection into company onboarding; and a limited-edition bomber jacket gifted by my clients.
